In photography, the golden hour is the period of daytime shortly after sunrise or before sunset, during which daylight is redder and softer than when the sun is higher in the sky. The golden hour is also sometimes called the “magic hour,” especially by cinematographers.
The period of time shortly before the magic hour at sunrise, or after it at sunset, is called the “blue hour“. This is when the sun is at a significant depth below the horizon, when residual, indirect sunlight takes on a predominantly blue shade, and there are no sharp shadows because the sun either has not risen, or has set.
The term hour is used figuratively; the effect has no clearly defined duration and varies according to season and latitude. The character of the lighting is determined by the sun’s altitude, and the time for the sun to move from the horizon to a specified altitude depends on a location’s latitude and the time of year. https://en.wikipedia.org/wiki/Golden_hour_(photography)
Because the contrast is less during the golden hour, shadows are less dark, and highlights are less likely to be overexposed. In landscape photography, the warm color of the low sun is often considered desirable to enhance the colours of the scene. It is the best time of day for natural photography when diffuse and warm light is desired